johnnie-O is a branded lifestyle apparel company for men and boys and was created with purpose, believing that anything is possible and reminding you to explore beyond the boundaries of convention, respect tradition and have fun doing what we love. The classics never go out of style and johnnie-O's boys' apparel honors that heritage by passing our blend of East Coast prep and West Coast casual on to the next generation.

Every stitch and detail of a Pink Chicken frock is created to last for generations and transcend the trends.  Dresses transition effortlessly to tunics through your child’s growth spurts and can be passed down from child to child.  Every piece can weather the wear of playing, exploring and happy adventuring. We believe that when children love and feel comfortable in their clothing, it boosts their confidence and sparks imagination, creativity, and joy.